Frequently Asked Questions
Simply put – MONEY! To start an AM/FM station from the ground up would take millions of dollars, and years to accomplish by the time you apply for and get a radio license from the FCC (which can take 12-18 months), then build or buy a building, erect an antenna, pay for music licensing, etc. That is totally out of our reach. And to be honest, quite unnecessary.
With technology of today, AM/FM radio is a fading market. More and more consumers are turning to online streaming services to get their music and content. So it was only natural (and affordable) for us to choose online streaming for WVMBR.
While the online streaming platform we have chosen is a bit costly, it is because it also provides us with a music license so all of the music we play on WVMBR is 100% legal. There are many “independent” online radio stations that don’t license their music, which is why they end up shutting down after a few months.
You can listen to WVMBR directly on this website (just click Listen at the top of the page), you can also listen on your smartphone using our Android or iOS apps (search the app stores for WVMBR). You can also listen to WVMBR on your Alexa devices by enabling our skill in the Alexa Skill Shop, and then just saying “Alexa, play WVMBR”. We also now have a Roku channel! Search the channel store for WVMBR and you can tune in and listen.
You are right, traditional radio stations do have 4 call letters, which are assigned to them by the FCC as part of their AM/FM broadcasting license. But WVMBR is not regulated by the FCC because we are an online radio station. We could have called the station anything we wanted, but we chose WVMBR because call letters are reminiscent of radio stations, and while we are on online streaming station, we do still consider ourselves to be a radio station, and that is the format we have adopted. W because all radio stations start with W. VM is for Vest and Maple. B is for Brothers, because they are the VM Brothers Partnership. and R for Radio. WVMBR
WVMBR came from our original busines, V&M Digital DJ’s, which is a mobile DJ service that Matt and Bryan have operated for about 10 years, and have completed more than 300+ events. Over the years, we have heard numerous times at these events that “you guys should be on the radio, you would be great radio DJ’s”. We actually took these compliments to heart.
WVMBR has actually been talked about, planned, and in concept for about 4 years. It comes from the love that both Matt and Bryan have for music and talking (lol). It was something that at the first mention of starting our own radio station, that we both fell in love with the concept. And now we are working to bring that vision to reality.
When the idea of the radio station started to become a reality, we felt that God was leading us to make this a Christian radio station, in order to be able to help spread the message about His Son, Jesus Christ, to a world that desperately needs to know Him.
No, we do not have paid employees at WVMBR. All proceeds and revenue generated by WVMBR goes towards the operating expenses of WVMBR including our monthly streaming fees, purchasing new music, and improving the programming of the station.